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John Browne Answers on Software Piracy

You may think you know watches, but let be real -- you just don Let me, a true horological aficionado, enlighten your plebeian minds as to what makes a real watch, what you should wear when and what to do with those old watches of yours. All the opinions expressed by the Watch Snob are my own, and are just that -- opinions. For now, let the Watch Snob reign.

I been thinking about buying an EP Martin Cartridge (in white) because I think it has good features like 200-meter water resistance, $700 price tag and unique looks, etc. I also think that this watch looks great with a suit or jeans, and I do lot of sports and adventure, so this should be good for that too. My question is: Do you have better ideas for an every-occasion watch for under 1000$?

I won hold your Finnish roots against you, but I will say $700 for the Cartridge is on the aggressive side. I rather see you spend that money on EP Martin other model, the Sahara, that has a slightly higher build quality and an interesting story behind it. That said, I love to convince you to not waste close to $1000 on a quartz watch, but I know the Finns, and the Finns love three things: beer, hot dogs and $1000 quartz watches.

Watch Snob! I need help ASAP.

First of all, thank you very much for reading my mail. My question is: I have a budget Breitling watches of $3000 for a watch that I am receiving for college graduation. I am very thankful for it, but have only a couple ideas of where to look. I just found your column a few days ago and, since I am in the xafs, I have been doing all the research I possibly can about your recommendations. I was looking at either a Chopard Mille Miglia Black chronograph, possibly from a jeweler or eBay retailer. Or a Hublot SuperB Flyback Chrono, also black. The only thing I can tell with the Hublot is it has a "outsourced" Swiss/Swatch movement. Any suggestions? I realize that both of those are sporty -- I do like classic though. Every word of help is appreciated. Thanks.


It funny you chose these two timepieces as your favorites, as they both represent a holistically unexciting and overpriced approach to watchmaking. The Hublot Flyback does indeed use an movement; in fact, it uses the very same outsourced movement as the Chopard. Both of these watches are nothing more than exercises in xafsing, which is exactly what you be paying for if you purchase either of them -- a large company advertising budget. Do yourself a favor, spend the extra dough and buy a Rolex Daytona. After all, both the Chopard and the Hublot are nothing more than expensive Rolex knockoffs.

I don consider myself a snob; I consider myself an educated man. My opinions are the results of my birth to an English Lord and Parisian model. I went to school at Le Rosey outside Geneva, where I quickly became acquainted with more than one horological dynasty. My friend Sheamus was also a classmate in Switzerland, although he is the only child of a famous footballer (who shall remain nameless as he had a bit of bad press lately). Sheamus and I then went on to Magdalen College, Oxford and we now split our time between London, New York and Southern France. We live fake watches life surrounded by the greatest timepieces in the world and the children of the men who created them. I would be doing you all a disservice if I didn provide you with the guidance that has been so ineloquently and unfairly deemed snobbery. The column here is my attempt to avoid another generation of watch slobs, that all.

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